Ag & Natural Resources - Goal 2


Forests, agricultural and wild lands and waters support robust rural communities that help Michigan achieve greater energy security and food independence, create sustainable jobs and build a thriving eco-tourism industry. Habitat protection and native vegetation programs support land- and water-dependent activities like hiking, kayaking, canoeing, biking, snowmobiling, hunting, fishing, skiing and other outdoor pursuits.

IN 20 YEARS - The northern reach of the state and the UP have become nationally and internationally known for recreation opportunities, and the state's rural, agricultural-based regions have become nationally known for key specialty and value-added crops such as apples, cherries, asparagus, meat, wine and beer. A transportation system has emerged that links rural tourism-based and agricultural-based communities with downstate urban centers and markets.

IN 10 YEARS - A ecotourism-based business sector has emerged to provide northern communities with reliable year-round income. Vital natural assets are identified, protected and marketed nationally and internationally as destination districts, such as the Manistee River Fishery, the Great Lakes Dunes, and the Michigan Fruit and Wine Region.


IN 2 YEARS - The state has developed an "up north" business attraction and retention program modeled on the "Great Waters" program in the UP. This agency and program helps connect eco-tourism, lodging and hospitality businesses with local environmental protection groups to both support and promote Michigan's natural attractions. Downstate and urban communities have developed tourism plans based on ecotourism and parks.